Reality TV star and entrepreneur Natacha Akide, popularly called Tacha, has proceeded with her much-awaited 24-hour Guinness World Record (GWR) beauty marathon in Lagos in a daring attempt to break the record for the most makeovers carried out in 24 hours.
The marathon kicked off on Saturday at 8:00 p.m. at the John Randle Centre for Yorùbá Culture & History, Lagos, as part of the Tacha Beauty Festival, October 10 to 12, 2025.
Her team assures that the marathon has 150 models, and Tacha and her team worked day and night to create makeovers in the 24-hour time window a first-of-its-kind exercise in Nigeria’s beauty space.
Before the event began, Tacha gave a heartfelt message to her late mother. A large banner at the venue had inscribed on it:
“Every makeover, every smile, every moment today is for you. Your legacy lives through me.”
The reality television star was seen kneeling in front of the banner in solemn prayer and reflection before technically starting the record attempt.
The marathon was attended by a large number of people, including fans, influencers, and celebrities such as Hilda Baci, Broda Shaggi, Dabota Lawson, Nons Miraj, Liquorose, Somadina Anyama, and Samuel Banks, who all turned out to show support.
There was an organized process since models lined up for makeovers, but some individuals had some slight fears regarding meal delays due to the massive turnout.
The 24-hour challenge is expected to run through the night and conclude on Sunday, after which all documentation and video evidence will be submitted to Guinness World Records for verification.
If confirmed, Tacha’s feat will mark another historic moment for Nigeria in the global record books following the likes of celebrity chef Hilda Baci’s cooking marathon.
