Music lovers and industry players experienced an evening to remember in terms of rhythm, taste, and sophistication as Lord’s London Dry Gin played centre stage as Trace Live 2025 official sponsor, headlined by Afrobeats star Ruger.
The much-anticipated event on March 28 at Terra Kulture, Lagos attracted a rich blend of entertainment, opulence, and cultural festivity.
Famous for its electric atmosphere, Trace Live once more offered an up-close and energetic performance, with Ruger at the fore.
Afrobeats sensation secured the crowd on their feet with a thrilling performance of his most chart-topping songs, solidifying his status as Nigeria’s most energetic performer.
But it was not just the music that impressed – guests were also treated like royalty, courtesy of Lord’s Gin.
From the moment guests arrived in the hall, there was an air of class to the night.
Signature cocktails crafted with Lord’s Gin began the night on the right note, delivering an excellent cocktail of flavor and sophistication.
Commenting on the brand’s involvement, Gbemileke Lawal, Marketing Manager, Nigeria Distillery Limited (NDL), emphasized the importance of the association.
“At NDL, we strive to create brands that communicate lifestyle and sophistication,” he explained.
“Lord’s Gin is party and sophistication, so it is absolutely right for a collaboration with Trace Live.
We are thrilled to introduce an experience in which music, culture, and fine taste converge.”
The Lord’s Gin experience lounge was one of the evening’s highlights, a sophisticated refuge where guests could unwind, enjoy perfectly crafted cocktails, and indulge in rich, interactive experiences.
From mixology classes to stylish photo shoots, the lounge was an incubator of interaction and delight.
Olusegun Akinyemiju, Senior Brand Manager of Lord’s Gin, also added, “At Lord’s Gin, we celebrate creativity, craftsmanship, and culture.
By partnering with Trace Live, we were able to mix the best music and mixology. Ruger‘s performance complemented the character of our brand — bold, sophisticated, and unforgettable.”
