Afrobeats trend continues to roll around the globe with Nigerian singers Rema and Ayra Starr at the forefront of the genre’s current success worldwide. In this month alone, Rema’s Fun and Ayra Starr’s Hot Body have been charting upward in the UK, pointing to the booming demand for Nigerian music worldwide.
Rema, 25, born Divine Ikubor, has been sensational since breaking into the big time in 2019 with his Dumebi hit. He cemented his global status with Calm Down in 2022, a song that propelled him to global stardom and collaborations.
Ayra Starr, 23, born Sarah Oyinkansola Aderibigbe, signed to Mavin Records and took up a niche for herself with her youthful energy and soaring vocals. Her 2022 single Rush earned her a Grammy nomination for Best African Music Performance, bringing her into the global limelight.
Industry observers note that their rise not only raises Nigeria’s global cultural stakes but also paves the way for fresh investments, collaborations, and opportunities for emerging artists. Led by Rema and Ayra Starr, the popularity of Afrobeats shows no signs of slowing down, making it one of Nigeria’s finest cultural exports.
